So tonight was one of their "MP3 Experiments," in which the people involved are instructed to download an MP3 posted on their website, to gather at a particular spot in NYC at a particular time, and press play at the same time. The MP3 contains music and instructions telling you what you need to do to cause a scene. Ideally, thousands of people will be involved and as such, produce some pretty impressive results. This was their routine last year:
This year, they gave explicit instructions for people to come in either black or white, depending on their birthday. We were also told to bring these items:
A bag (purse, backpack, messenger bag, shopping bag, etc.) that has the following items inside:
– a camera with a flash (not an iPhone, but an actual camera with an actual flash)
– a flash light
– Something that lights up that is not a camera or a flash light (should be able to fit in your backpack) (no laser pointers/fireworks/fire please)
– a glow stick (or glow ring or similar glow item)
– a mask (make your own if you don’t have one


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